Digitalization is one of the key factors that bring about a company’s growth. It truly is more than the eradication of newspaper and employing computers to log data – it is about making a new means of doing business that focuses on client satisfaction, internal conversation, and the movement of information. It is about being more effective, gaining visibility over provider spend and making decisions with correct numbers, and also connecting your complete team into a common mission that drives international growth.
It is just a dynamic process that changes the ways companies create and capture benefit in the marketplace. This may also accelerate the obsolescence of your firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive standing, firms must be constantly mindful of digitalization’s influence on their BMs and the adjoining business environment.
To explore the impression of digitalization on a firm’s BM, qualitative empirical data were collected from doze interviewees working in two distinctive industries, automotive and media channels. Due to the fact that both equally industries are seen as different organization models, this kind of research design and style allowed for a great in-depth comparison of how digitalization impacts the inspiration helpful site of any firm’s BM.
The selection interviews revealed that in the media market, the impact of digitalization was felt the majority of clearly pertaining to value creation and value capture aspects. This was generally due to the fact that the media channels industry spots strong emphasis on the customer channel, thus causing digitalization to have an early impact on the company’s BM.